Travel Brochures – The Fantasy Versus the Reality

Travel Brochures Pisstake Time!

We’ve seen thousands of them before.  All sorts of destinations and activities. Have you ever walked past a travel agent, spotted glossy Travel Brochures, flicked through them and thought to yourself ‘Wow, I’d love to go there!  That place looks fantastic!’

That’s right, you’ve just been sucked in by your travel fantasies! Your brain is playing tricks on you!

Some of us may have been persuaded into travelling somewhere because of these glossy Travel Brochures, only to be disappointed to turn up to something you weren’t quite expecting.

Basically, like any other industry, the travel industry produces copious amounts of intense marketing to ensure they can fleece as many dollars as possible from our hard earned salary.  Marketing can include special deals, professional brochures showing azure waters and white becahes, and other tricks to play with our emotions and desires.

For example, have you noticed the flood of tropical holiday getaway commercials on TV during the middle of winter?

turqoise-beach

Marketing can often create a Travel Fantasy that is often crushed into the Travel Reality once we turn up to a destination with a pre-conceived impression.

Anyway, I’ve come up with a list of terms that attempt to shear through this marketing jargon of Travel Brochures.  Keep these in mind when you read the next glossy travel brochure you obtain from a travel agent.

Travel Brochures – The Terminology

Here goes:

Travel Brochure Term: Really Means:
Beachfront 5 blocks away from the beach
Bustling Chaotic
Clean Rooms Has the least number of bed bugs in town
Convenient location Conveniently located 20 km from a convenient location
Full of Surprises Be surprised if you’re not robbed
Glorious Sunshine Skin cancer paradise
Luxurious Expensive
Obtaining a visa is easy Once you have bribed the immigration officer
Party Town Town full of boozed up bucks party (stag party) participants
Popular Destination Tourist Trap
Pristine Over-developed
Relaxed Atmosphere Marijuana use is widespread
Safe Located behind a 10 metre brick wall + an electric fence.
Shopping Mecca City is full of massive shopping malls
Transfers Included Within an unroadworthy form of transport
Uncrowded beaches Stretch out and you’ll touch someone

What other Travel Fantasy terms have you come across?

Leave a comment with your Travel Fantasy Term and its Travel Reality definition!

More Stuff on Travel Brochures

You can check out more with See the USA: The Art of the American Travel Brochure.

You can view your other Travel Fantasies at my 52 Perfect Offbeat Travel Tips, or 52 Travel Tips for Weird Food and Drinks.

You probably won’t find these in any Travel Brochures!

Travel Brochure Term:

Really Means:

Transfers Included

The minibus driver has a deathwish

Beachfront

5 blocks away from the beach

Bustling

Chaotic

Clean Rooms

Has the least number of bed bugs in town

Convenient location

Conveniently located 20 km from a convenient location

Glorious Sunshine

Skin cancer paradise

Luxurious

Expensive

Party Town

Town full of boozed up bucks party participants

Popular Destination

Tourist Trap

Pristine

Over-developed

Safe

Located behind a 10 metre brick wall, with either razor wire or an electric fence included.

Uncrowded beaches

Stretch out and you’ll touch someone

Shopping Mecca

City is full of massive shopping malls

Relaxed Atmosphere

Marijuana use is widespread

Obtaining a visa is easy

Once you have bribed the immigration officer

Full of Surprises

Be surprised if you’re not robbed

Feast for the Senses

Relaxing Boat Cruise

 

 

 

 

 

 

 

 

About Anthony The Travel Tart

The Travel Tart writes about the funny, offbeat and weird aspects of world travel today. Travel wasn't meant to be taken too seriously! Check out ways to say hi below or sign up for his silly newsletter!

Other Silly Travel Articles:

4 Comments

  1. June 29, 2009    

    TravelTart, pretty good post above. Definitely hold some weight. Having worked in a retail agency for a number of years before going online only I can appreciate the annoyance of brochures. What’s worse is, some people still pick their hotel by the few photos and description that is in these paid for brochures. Also, you should see the wastage. Brochures arrive at agencies for free [paid for by the wholesaler and the hotels] and a lot of them are thrown straight out. We tried to recylce some through the local school but we still had too many. We used to through out boxes and boxes each week.

    The downside with the internet is it can become just as corrupt. For a while I relied on tripadvisor but we now know how tainted that can be, and it also attracts only the extreme reviews not what the majority think.

    The decision on where to go and where to stay remains a fine art of word of mouth, internet sites, guidebooks and brochures and combining all of these into some sort of weighted matrix for your decision making.

  2. June 30, 2009    

    Hey Anthony – Great post and very funny!

    I can see a difference though in translation between Australian english and American english – in our brochures “Party Town” means “popular destination for spring-breakers and other hordes of drunken college students” and “Shopping Mecca” means “pretty much every shop sells the same overpriced cheap trinkets, t-shirts, and ugly pottery”….other than those two the rest are spot on…. Thanks for a good laugh!

    Cheers!
    .-= TrishaAtTravelWritersExchange´s last blog ..Isnare Article Submission and Distribution =-.

  3. August 10, 2009    

    I guess you can really say “Reality Bites”, and too bad you get to see it when you’re already there. I think it is still best to trust someone else’s review regarding a certain place or vacation destination rather than some brochures handed out by agencies.

  4. saurabh's Gravatar saurabh
    January 10, 2012    

    love to see nice pho nice one thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Say Hi! Social Media Profiles!

The Travel Tart Blog Newsletter!

* indicates required

The Travel Tart Amazon Shop

Travel Products

Build a Better Travel Blog 125 x 125
0 | alloptions:options 2397 | cached | internal | 355 | 0 | notoptions:options 2398 | cached | internal | 193558 | 0 | alloptions:options 2399 | cached | internal | 37216 | 0 | 1955:posts 2400 | cached | internal | 355 | 0 | notoptions:options 2401 | cached | internal | 193558 | 0 | alloptions:options 2402 | cached | internal | 355 | 0 | notoptions:options 2403 | cached | internal | 193558 | 0 | alloptions:options 2404 | cached | internal | 355 | 0 | notoptions:options 2405 | cached | internal | 193558 | 0 | alloptions:options 2406 | cached | internal | 37216 | 0 | 1955:posts 2407 | cached | internal | 355 | 0 | notoptions:options 2408 | cached | internal | 193558 | 0 | alloptions:options 2409 | cached | internal | 355 | 0 | notoptions:options 2410 | cached | internal | 193558 | 0 | alloptions:options 2411 | cached | internal | 355 | 0 | notoptions:options 2412 | cached | internal | 193558 | 0 | alloptions:options 2413 | cached | internal | 37216 | 0 | 1955:posts 2414 | cached | internal | 355 | 0 | notoptions:options 2415 | cached | internal | 193558 | 0 | alloptions:options 2416 | cached | internal | 355 | 0 | notoptions:options 2417 | cached | internal | 193558 | 0 | alloptions:options 2418 | cached | internal | 355 | 0 | notoptions:options 2419 | cached | internal | 193558 | 0 | alloptions:options 2420 | cached | internal | 2038 | 0 | 1955:post_meta 2421 | cached | internal | 355 | 0 | notoptions:options 2422 | cached | internal | 193558 | 0 | alloptions:options 2423 | cached | internal | 355 | 0 | notoptions:options 2424 | cached | internal | 193558 | 0 | alloptions:options 2425 | cached | internal | 355 | 0 | notoptions:options 2426 | cached | internal | 193558 | 0 | alloptions:options 2427 | cached | internal | 355 | 0 | notoptions:options 2428 | cached | internal | 193558 | 0 | alloptions:options 2429 | cached | internal | 355 | 0 | notoptions:options 2430 | cached | internal | 193558 | 0 | alloptions:options 2431 | cached | internal | 355 | 0 | notoptions:options 2432 | cached | internal | 193558 | 0 | alloptions:options 2433 | cached | internal | 355 | 0 | notoptions:options 2434 | cached | internal | 193558 | 0 | alloptions:options 2435 | cached | internal | 355 | 0 | notoptions:options 2436 | cached | internal | 193558 | 0 | alloptions:options 2437 | cached | internal | 355 | 0 | notoptions:options 2438 | cached | internal | 193558 | 0 | alloptions:options 2439 | cached | internal | 355 | 0 | notoptions:options 2440 | cached | internal | 193558 | 0 | alloptions:options 2441 | cached | internal | 355 | 0 | notoptions:options 2442 | cached | internal | 193558 | 0 | alloptions:options 2443 | cached | internal | 355 | 0 | notoptions:options 2444 | cached | internal | 193558 | 0 | alloptions:options 2445 | cached | internal | 355 | 0 | notoptions:options 2446 | cached | internal | 193558 | 0 | alloptions:options 2447 | cached | internal | 355 | 0 | notoptions:options 2448 | cached | internal | 193558 | 0 | alloptions:options 2449 | cached | internal | 355 | 0 | notoptions:options 2450 | cached | internal | 193558 | 0 | alloptions:options 2451 | cached | internal | 355 | 0 | notoptions:options 2452 | cached | internal | 193558 | 0 | alloptions:options 2453 | cached | internal | 355 | 0 | notoptions:options 2454 | cached | internal | 193558 | 0 | alloptions:options 2455 | cached | internal | 355 | 0 | notoptions:options 2456 | cached | internal | 193558 | 0 | alloptions:options 2457 | cached | internal | 355 | 0 | notoptions:options 2458 | cached | internal | 193558 | 0 | alloptions:options 2459 | cached | internal | 355 | 0 | notoptions:options 2460 | cached | internal | 193558 | 0 | alloptions:options 2461 | cached | internal | 355 | 0 | notoptions:options 2462 | cached | internal | 193558 | 0 | alloptions:options 2463 | cached | internal | 355 | 0 | notoptions:options 2464 | cached | internal | 193558 | 0 | alloptions:options 2465 | cached | internal | 355 | 0 | notoptions:options 2466 | cached | internal | 193558 | 0 | alloptions:options 2467 | cached | internal | 355 | 0 | notoptions:options 2468 | cached | internal | 193558 | 0 | alloptions:options 2469 | cached | internal | 355 | 0 | notoptions:options 2470 | cached | internal | 193558 | 0 | alloptions:options 2471 | cached | internal | 355 | 0 | notoptions:options 2472 | cached | internal | 193558 | 0 | alloptions:options 2473 | cached | internal | 355 | 0 | notoptions:options 2474 | cached | internal | 193558 | 0 | alloptions:options 2475 | cached | internal | 355 | 0 | notoptions:options 2476 | cached | internal | 193558 | 0 | alloptions:options 2477 | cached | internal | 355 | 0 | notoptions:options 2478 | cached | internal | 193558 | 0 | alloptions:options 2479 | cached | internal | 355 | 0 | notoptions:options 2480 | cached | internal | 193558 | 0 | alloptions:options 2481 | cached | internal | 355 | 0 | notoptions:options 2482 | cached | internal | 193558 | 0 | alloptions:options 2483 | cached | internal | 355 | 0 | notoptions:options 2484 | cached | internal | 193558 | 0 | alloptions:options 2485 | cached | internal | 355 | 0 | notoptions:options 2486 | cached | internal | 193558 | 0 | alloptions:options 2487 | cached | internal | 355 | 0 | notoptions:options 2488 | cached | internal | 193558 | 0 | alloptions:options 2489 | cached | internal | 355 | 0 | notoptions:options 2490 | cached | internal | 193558 | 0 | alloptions:options 2491 | cached | internal | 355 | 0 | notoptions:options 2492 | cached | internal | 193558 | 0 | alloptions:options 2493 | cached | internal | 355 | 0 | notoptions:options 2494 | cached | internal | 193558 | 0 | alloptions:options 2495 | cached | internal | 355 | 0 | notoptions:options 2496 | cached | internal | 193558 | 0 | alloptions:options 2497 | cached | internal | 355 | 0 | notoptions:options 2498 | cached | internal | 193558 | 0 | alloptions:options 2499 | cached | internal | 355 | 0 | notoptions:options 2500 | cached | internal | 193558 | 0 | alloptions:options 2501 | cached | internal | 355 | 0 | notoptions:options 2502 | cached | internal | 193558 | 0 | alloptions:options 2503 | cached | internal | 355 | 0 | notoptions:options 2504 | cached | internal | 193558 | 0 | alloptions:options 2505 | cached | internal | 355 | 0 | notoptions:options 2506 | cached | internal | 193558 | 0 | alloptions:options 2507 | cached | internal | 355 | 0 | notoptions:options 2508 | cached | internal | 193558 | 0 | alloptions:options -->