Most of us are familiar with the odd Road Safety Campaign that graces our newspapers and telvisions now and then.
You know, the ones about slowing down so you can be there for your family at the end of the day, or possibly encouraging you to trade in your dodgy rustbucket in exchange for something more safe.
These Road Safety Campaigns are usually commissioned by our governments and they hire an expensive advertising agency to come up with commercials and advertisements that are aimed to scare the pants off us.
But I found a very simple, yet effective way to promote Road Safety with a new kind of Road Safety Campaign.
Check out this display I spotted on the way to Muara Takus Buddhist Temple on the way from Pekanbaru, in central Sumatra, Indonesia.
Yes, it’s a car wreck from an actual car accident, on display outside of a police station.
The rough translation into English means:
‘Who want’s to join me? Death is always around you. So be careful when driving. Just let me be the victim. Obey the traffic rules’.
A Road Safety Campaign like this this would be politically incorrect in most Western countries, but this powerful scene grabbed my attention like rabid dog wanting to chew off part of my hand.
Somehow, I’m not sure if the drivers involved were following the Road Rules.
Put it this way, I took notice of this Road Safety Campaign!
