Jeans Street, Bandung – A Lesson In How To Sell Denim

Jeans Street – Denim Overload!

Jeans Street is located in the city of Bandung, in western Java, Indonesia. And this place is one of the funniest pieces of retail real estate I have ever come across!

Well, Jeans Street is the nickname of this denim boulevard.  The street name is actually Jalan Cihampelas, located to the north of the Bandung city centre.

Funnily enough, it’s the place to buy Jeans in town – or probably THE place in South East Asia.

However, what is unique about Jeans Street are the lengths store owners go to advertise their Jeans.  You really have to go there to believe this and see it with your own googly eyes!

It starts of tame enough.  Firstly in Jeans Street, there is the Aladdin Jeans Shop. One for the Disney buffs!

Jeans Street - Aladdin Shop

Further up Jeans Street is the Superman Jeans Shop. Now we are getting into superhero territory!

Jeans Street - Superman Jeans Shop

A bit later in Jeans Street, there is the Spiderman Jeans Shop. Hmm, things are really starting to heat up here!

Jeans Street - Spiderman Jeans Shop

But my favourite is the enormous 20 foot plaster statue of Rambo, at Super Rambo Jeans. This is the biggest, and best display for jeans advertising I have ever seen!

Jeans Street - Super Rambo Jeans Store Front

When you stand next to Rambo in Jeans Street, you feel like you’ve been transported to the land of the giant plaster statues.

See what I mean? I can’t imagine the amount of work that went into creating these bizarre shopping attractions!

Rambo - Jeans Street

To put things into perspective, here is the scale of Rambo from across the road.

I love this quirky stuff about travel, and Jeans Street is a great example of this.

This kind of advertising makes buying Jeans online seem so boring!

So make sure you check out Jeans Street if you are ever in Bandung!

Air Asia has a number of flights to Bandung from a number of centres.  Check out their website for some flights to Bandung!

About Anthony The Travel Tart

The Travel Tart writes about the funny, offbeat and weird aspects of world travel today. Travel wasn't meant to be taken too seriously! Check out ways to say hi below or sign up for his silly newsletter!

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6 Comments

  1. How to Sell Tips How to Sell Tips
    January 29, 2010    

    It is amazing how ingeneous people are when it comes to selling goods. I’ll be sure to add something about Jeans St and your blog in our next post.
    .-= How to Sell Tips´s last blog ..How to Sell Your House =-.

  2. November 18, 2010    

    Pretty impressive how they spend much for advertising and be more creative to attract buyers. I bet this is also one of the attractions in town.

  3. January 19, 2013    

    Creativity, how brilliant are some marketers. I’ll be sure to add something about Jeans St on my site.

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